You can get excellent results with just onsite optimisation on its own but the effects tend to be unstable and not effective continuing. To get top results you will need to do a lot off offsite optimization as well.

Top onsite SEO tip: change the page title

Believe it or not the changing the page title is one of the most important onsite optimization techniques you can do. The page title is what appears at the top of a browser on the left hand side. Visitors to your web site will not commonly take much notice of your page title because it is not rendered on your page. However, search engines take a lot of notice of the page title.

If you have never seen what a <title?</title? tag looks like within an HTML page then simple open up the page source and take a look at the top of the page. To view the page souce, the easiest way is to right click on the page and select view source.

You will find the page title inside the <title?</title? tags usually within the first few lines of the HTML code. This is an example of an HTML title tag : <title?This is my page title</title?.

Search engines are very focused on page titles because it is like the title of a book – it tells you what is inside. By paying close attention to the page title you can move your ranking up considerably. The other day we could not get a client to rank for a specific keyword – we had missed adding this into the title (we are ranking clients for many keywords) and then the next day after we got the page reindexed by Google they moved from the second page to the first.

The trick is not to dilute your page title with additional non-keywords. Do not add words like in and the, and other filler words. The closer you can get to the pure keywords the better.

For example, avoid doing this: <title?Earth Worms in the Middle East</title? when your keyword is earth worms. Alternatively simply use: <title?Earth Worms</title?.

If you have multiple keywords only use two or 3 maximum or again the focus is reduced. If you are using multiple keywords then do it like this: <title?Earth worms | Middle East</title? – never use filler words like ‘in’ and ‘the’.

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Here are three small things that will make a Tremendous difference if you practice them all the time.

1. If you are going fishing make sure there are fish and not too many fishing people.

2. Title is everything.

3. Being bold makes you stand out.

If you are going fishing make sure there are fish and not too many fishing people.

If you were going fishing as a fishing pro, you would do 1 thing first before throwing your nets into the water, you would KNOW that there were fish there to be caught! A pro fisher ‘man’ doesn’t throw their nets into the water before scanning the water with radar to check to see if there are fish there. If you are smart at SEO you will do the same! You will also not go fishing where everyone else is ‘fishing’, this is common sense.

When it comes to a more abstract world like SEO sometimes we forget every-day sense. So let’s remember!

In the SEO world making sure there are fish is making sure that there is traffic for a word we are opting to rank for. Use tools like Google Traffic Estimator (just Google it) if you are short on funds, and if you have a little bit of money, go get yourself a WordTracker subscription (they also have a free tool as well which is good). These (and many other traffic tools) will tell you that there are ‘fish’ for the keywords that you want to rank for.

The next part of this BIG trick is not to fish were everyone else is fishing. So if you are smart if you are doing a blog for example, you will look for keywords that have good traffic but a LOW number of competing websites. WordTracker will help you with this.

Page title is everything.

In the SEO universe the page title is the ’secret weapon’ of the master ranker! Here is 1 thing to remember, make sure that the page title is as close as possible to being 100% the keyword you want to rank for as possible. The page title is like the title of a book. If you wanted to learn about the sex life of a worm then a book title of ‘Sex life of a worm’ will grab your attention and you will know you have the book you want. On the other hand a title of ‘Worms and interesting facts’ will not grab you in the same way. Make your title tags (where ever you can) 100% the keyword/key phrase you want to rank for.

Being bold makes you stand out.

This is a very good onsite optimization tip if you want to optimize a page/blog entry for a specified keyword, make sure you embolden the keyword in the text 2 or 3 times. Don’t over do it of course.

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The content of the description tag is used more often than not by Google when it shows the results pages for a keyword. It uses only the first 156 characters though so make sure if you are using it to check the length of the text. If you do not check the length your text will be truncated and it will look funny.

So when you use a good description and a search engine uses it then it will help your click through rate. If your description is attractive people will click though more.

The meta tags should appear in the head section of the page between the head tags.

Google is a little scallywag when it comes to using or not using the meta description tag. When it does use it you can have full control of what is exposed to likely visitors but it will often switch what it uses at will with sometimes it just picking up a piece of text from your webpage.

To ensure you have more control over what Google selects as the text in the search results as well as setting the description tag carefully also make sure that the first 156 characters of text on your page says what you would like to appear in Google.

If you have a flash site or just use images with a little text, you have a problem! We have seen Google pick up the alt text from an image and display this when it did not choose to use our description tag. This will tell you to ALWAYS have some text on your page even if it is only 156 carefully selected characters (including spaces).

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SEO involves many onsite and offsite methods to ensure that your website gets a good ranking for particular keywords on leading search engines. Since search engines are extremely popular online tools among internet users to search for information, the scope of search engine optimization is quite large.

Conventional promotion techniques are usually used locally, and international promotion is very costly for a small or medium-sized firms. However, with a search engine optimized website, it is possible to market your products and services through the internet to customers in any part of the world.

One of the greatest benefits of SEO is the reduced cost of marketing in comparison to traditional advertising, which normally has a very high acquisition cost for each customer. Besides, this method enables you to both promote and sell your products or services in an economical and easy way through online sales, without the firm having to invest in setting up an offline retail store for the purpose.

It has also been seen that SEO has a greater conversion rate with the consumers for many types of businesses than most other methods. The reason is that potential customers who visit your website because of your SEO initiatives were in a high probability already searching for something similar to what you provide, which means that they will be willing to give your goods or services serious thought. Besides, as this process is quite straightforward, devoid of any flashy advertising gimmicks, and is a noiseless means of product promotion, prospective customers find your online offerings more credible and trustworthy.

Another benefit of using SEO methods is that you will be able to find out which keywords are most popular among the potential customers. This will provide you with a fair idea about the likes and dislikes of the prospective customers, which will help you in successful product placement and in opting for improved SEO techniques.

Expertise in SEO comes only with experience; but, companies providing professional SEO services are always there to assist you in successfully increasing traffic to your website. If you choose a good SEO consultant, you can be quite confident that your organization’s online presence will be a success.

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This is part of a series of tip articles just about using WordPress for maximizing on SEO.

Tip: Make sure the blog is on YOUR site

We are often asked

If you are using your blog to enhance your SEO then you HAVE to place your blog on your web site – it cannot live on on a different website.

Do not even think about using a sub-web such as http://www.blog.myhappysite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.

Sub webs are part of your website but they are unclear from an SEO position. If you want to have the blog content 100% connected with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines – the result outcome will be unclear.

If your blog is presently hosted on blogger.com or wordpress.com then you should consider to move it as soon as feasible if you want to enhance your SEO position.

One fundamental matter to watch out for if you move a large blog to your site (with lots of content), that if you are currently ranking for a number of keywords, then your ranking can be gravely affected after you have added your blog content.

We have experienced client ranking drop after adding a lot of new content in the form of a blog to a clients sites. Adding a blast of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimisation optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution process. Taking the time to do this BEFORE you add it to your site will make a big difference to your immediate ranking position.

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The number of online services is rising rapidly with each passing day, and to be able to make your mark, you need to have a visible presence in search engine results. Most websites now receive more than half of their visitors from search engines, which has increased the importance of SEO even more. The bottom line is that now to be able to have any online success, you should have a strong SEO strategy.

The first and foremost thing to keep in mind in SEO is content optimization of your website. Making use of the relevant keywords at regular intervals and adhering to the correct keyword density will help in making your website search engine friendly and will considerably enhance its search engine ranking.

Link building is the next important aspect of SEO. Incoming links from external web pages show to the search engines how well known your website is which is then displayed in their results. The most important aspect to keep in mind while creating links is that you should select sites that are relevant to your sphere of activity. Selecting irrelevant websites can create problems for you, particularly if search engines feel that you are artificially creating these links.

Always remember that SEO is not a one time task but an ongoing process. It will not help you much to create a website, optimize it for search engines and then neglect this aspect. Do not forget to review search engine rankings for important pages of your website for specific keywords, review and refresh the content regularly, and check the back links to all pages. A continuous implementation of SEO strategies to improve rank in search engine results will result in a steady increase in the website traffic.

Given the fact that SEO is so essential for any website, SEO training becomes equally important as well, as you have to comprehend the subtle details and ways of executing them. Highly specialized SEO training is offered by a number of different online and offline training companies. It is always an excellent idea to make use of such expert help in learning the important techniques of the trade.

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Black hat and white hat are the two basic categories of SEO techniques. The methods used in black hat SEO to push the website in the top results are not seen as ethical. On the other hand, white hat SEO works within the guidelines provided by the search engines and concentrates on using widely accepted strategies.

The search engines previously matched a webpage with the search for a particular word by using Meta data, which is usually included in the code of a webpage. However, nowadays most search engines use highly complex algorithms, entailing the use of over 200 different factors to decide on the results.

SEO consultants continuously try to guess the significance of different factors that play a part in the search algorithms and stay up to date with the advancements that search engines make. Based on these findings, they improve the SEO techniques used by their clients so that their websites remain competitive. When the search results were exclusively reliant on Meta data and the content of the web page, this job entailed optimizing the Meta tags of the web pages and ensuring that the keyword density of every page was just right.

Despite the continued importance of the onsite aspects, the search engines now put much more stress on how popular a page is. The number of links pointing to a web page suggests the popularity of that web page. This process is democratic in nature, where every link is similar to a vote for the specific web page. Because of this significant change, SEO now also involves several offsite strategies like distributing free content to get embedded links, and developing an extended presence through blogs and other types of social media.

The crucial aspect of SEO to be always kept in mind is that it is not a one time task. This field keeps changing and your methods must be adapted to the changes. That is the reason why it is so important to engage a seasoned SEO consultant to assist you.

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The most fundamental parameter of scrutinizing an SEO company is whether it follows ethical means or not. Unscrupulous methods may give you a boost to your firm but then you are too close to attracting penalties from search engines, which can be very severe and also dent the credibility of your company. Using methods that are recognized by search engines and improve your standard of service is the correct way to go about increasing visitors to your site. The legitimate practices are those that make use of excellent content targeted at certain keywords, the proper utilisation of Meta tags, and building inbound links.

The content of the website must be unique with proper keywords density and any good SEO service provider will attach due importance to that. Both these aspects are instrumental in improving positioning of your website with all the leading search engines. Moreover, as content sharing plays a key role in SEO nowadays, the company must be able to effectively use publicity material like articles and videos for free circulation.

It is imperative for a SEO company to be aware of the technological developments going around and be able to provide you with a complete range of SEO services. Understanding your business, doing research work for identifying keywords that are often used by customers, and then laying out plans for bringing in more visitors to the site are all a part of that.

Expertise in SEO methods and their use in different conditions is the formula for definite success in an SEO campaign. Having a good team with experience and expertise to make the correct choices of SEO techniques in different scenarios is the trademark of an excellent SEO company.

In conclusion, it is vital to comprehend that SEO is not a one-time job and a firm that promises high quality SEO services should offer assistance on an ongoing basis. It is also essential to update your website regularly in order to make sure that it is optimized for the newest changes in search engine algorithms, and the SEO company must be able to help you in this aspect.

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However, training is very distinct. Someone that is good at creating results may not be effective at transmitting to others how they can get results.

Many SEO trainers are hands on SEO optimizers and they do not have a professional IT training background.

Here are five points to take note of when picking out a great SEO training business.

ONE:

Ask the SEO company if their trainers are SEO pros as well as knowledgeable IT trainers. Do they have the slkill, know-how and skill to deal with individuals in a classroom situation so that the trainees can fully benefit from their SEO skills?

TWO:

Does the SEO trainer have practical hands-on experience of ranking numerous distinct types of websites on Google, Yahoo and MSN – can they show you the results! Or is the trainer a script instructor – they learnt from a book all the theories but have not learnt the hard cold facts about SEO in the SEO ‘jungle’. Will they be able to fetch to the table the help skills to solve YOUR issues on YOUR website? It’s a simple matter of asking.

THREE:

What commercial background does your SEO trainer have? Have they a comprehensive web development background so that they can cover all the core areas that they need to help you rank and learn about ranking your website. A top flight SEO expert teacher should have 2+ years’ web development skills in both HTML and programming languages combines as a minimal.

FOUR:

Does the training come with any followup support? Like all training – on the day everything is easy – yet after the course when you get back the story is different! What after training support is offered by the SEO training company in writing so that you know you will be able to integrate your education effectively.

FIVE:

What is the company’s current ranking on Google? Have you checked what their current ranking is for keywords like SEO, SEO training, SEO services etc? If they are not on the 1st page or the top of the second page in the local Google site then maybe they are doing training too early before they have established themselves properly. So go check their rankings right away or just ask them!

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Reach Your Full Potential

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College/university is a place we go to advance our knowledge. Some of us do this for the pure purpose of learning, but if you are like most, you go to school in hopes of increasing your earning potential. Someone with a college degree has a much higher earning potential because of the knowledge they have gained through school.

The exact same thing goes for Internet marketing. The more you know, the greater the earning potential will be. An educated Internet marketer can make tons of cash. In fact, there are many marketers that are making over a million dollars each and every year online.

How much do doctors make?

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Let’s examine this. A student goes to college for 8 years to become a physician. This education will cost over a $100,000. They will have an earning potential of about $80,000 – $120,000 out of school. Not too bad right?

You only pay a low monthly fee for Wealthy Affiliate University to acquire the skills people have used to make millions online. They provide you with the most current resources which affect your online earning potential. At Wealthy Affiliate University, you can learn how to make much more than a doctor for a lot less tuition.

This is the Time…

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This may be the last time I recommend Wealthy Affiliate University to you, but I just want to let you know that this can truly be your time to become financially free. Upon signing up to Wealthy Affiliate University, I had limited knowledge of marketing online, and within a couple of days I knew I came to the right place. There is literally success story after success story of people making their first sale, reaching their first $100/day, and people who just received their first Clickbank check over $2000. It is pretty cool to see how many people have succeeded at Wealthy Affiliate, and I am one of those.

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